Abercrombie & Fitch Lawsuit Over Sasha Fierce Scent

First the whole Kanye/VMA fiasco, abercrombie and fitch which she rebounded from just fine with the announcement of her first fragrance, but now that doesn't seem to be going too smoothly either.

abercrombie and fitch filed a lawsuit in a Columbus, Ohio court yesterday to preempt the songstress from launching a fragrance under the name of her alter ego, "Sasha Fierce," reports WWD.

The complaint says abercrombie and fitch began selling its own scent, "Fierce," in 2002 and had the name trademarked in 2003, according to the source.

Knowles filed a letter-of-intent application with the U.S. Patent and Trademark Office in September 2008 for the Sasha Fierce mark in the fragrance category. abercrombie and fitch alleges that it sent a cease-and-desist letter to Knowles after learning of her intent, adds the source.

Coty responded by saying: "We can confirm at this time...that the terms Fierce and Sasha Fierce are not being used as names of a Beyonce fragrance," reports WWD.

For more abercrombie and fitch legal drama, check out this story.

Abercrombie & Fitch’s Look Policy

I’ve worked in clothing retail for one day in my life. A friend of mine post college was managing the local abercrombie and fitch in my area. They needed help for the dreaded Black Friday post Thanksgiving. Being poor and living in the city I agreed to the days work. She forewarned me of the dress code particularly because I didn’t own any current A&F clothing. I opted for a sweater (that was a few years old, gasp! and all I owned from that store), a pair of Seven Jeans (which at the time were all the rage circa 2001), and a pair of Puma Sneakers.

I got to work for the day and was told that I would abercrombie and fitch not be allowed to wear what I was wearing being that it was not current. They told me I could use the employee discount and purchase clothing to wear while working. I explained I was doing this for a day as a favor being they were short-staffed, and the last place I would spend money on a normal basis would be A&F & that today would be no abercrombie and fitch different. Reluctantly they let me borrow clothing (I wore it, folded clothes for 10 hours and then refolded what I was wearing and put it back on the floor). Grateful to be done with one day of hell I worked, I wasn’t surprised when I came across this story by an abercrombie and fitch employee. Sad but true: Apparently if you are disabled you may not have the abercrombie and fitch look either…

Abercrombie & Fitch Fined For Discriminating Against Autistic Shopper

The PR geniuses at abercrombie and fitch are in the news again for refusing to let a 14-year old autistic shopper have help trying on clothes. The Minnesota Department of Human Rights has fined the company $115,264 for discriminating against a abercrombie and fitch person with a disability.

Hm. This sure sounds familiar.

The injured parties include Molly Maxon, who has autism, and her older sister. When the two tried to enter a fitting room together so that the sister abercrombie and fitch could help Molly try on clothes, an A&F employee refused to let them, citing a store policy to prevent shoplifting.

Abercrombie moves to block Beyonce's fragrance

Superstar Beyonce has been hit with a trademark infringement lawsuit from bosses at clothing firm abercrombie and fitch over plans to release her own perfume using the name of her alter ego Sasha Fierce.

The Irreplaceable hitmaker revealed on abercrombie and fitch Tuesday she had signed with fragrance house Coty to launch her own scent by spring 2010.

Beyonce, who has previously been the face of Tommy Hilfiger's True Star range of perfumes and Emporio Armani's Diamonds, said, "For me, fragrance reflects a woman's attitude and unique sense of style.

"While I love various perfumes, I haven't found a scent that truly personifies me as a woman. Working with Coty, I was able to turn my ideal fragrance into a reality by creating an alluring and sophisticated fragrance; one that's reflective of my inner power."

But news of Beyonce's big money deal has prompted abercrombie and fitch to take legal action over fears her Sasha Fierce perfume will cause confusion among shoppers with their own-branded Fierce fragrance.

Company executives filed a federal lawsuit in Columbus, Ohio on Tuesday in a bid to block Beyonce and Coty releasing their scent with the word 'fierce' in its name.

The legal papers state the singer's fragrance plan "poses a likelihood of confusion" for consumers and could cost abercrombie and fitch in sales.

They argue Fierce is the fashion brand's "signature" scent and is regularly sprayed around its retail stores so that "all garments that leave the store have the Fierce scent attached to them".
abercrombie and fitch has grossed more than $190 million in profits from the Fierce fragrance since 2002 and expects to pull in $64 million in sales this year alone.

Filson’s totally nude female greeter trumps Abercrombie & Fitch’s half-nude male doorman

The abercrombie and fitch store in my old Los Angeles neighborhood uses a bare-chested, beefcake male as a door greeter. Standing hands on hip to highlight his impeccable pecks, the young man poses for photos with shoppers and reminds passersby of the vogue nature of the clothier.

There are three A&F outlets in Colorado, but abercrombie and fitch I haven’t visited any of them since moving back to Denver earlier this summer, so I don’t know if they offer a comparable display of male eye candy.

I was reminded of A&F earlier this week abercrombie and fitch when I happened upon a marvelous Cherry Creek retailer whose merchandise I vastly prefer to that sold by A&F and whose totally naked female greeter better personifies the store’s upscale outdoor wear than A&F’s door dudes embody that chain’s lines of apparel.

Filson’s part-time greeter, Tobee, is abercrombie and fitch a stunning blond: athletic, affectionate, and loyal, as befits the specialty retailer. Sitting unclothed on the stoop of the Filson entrance at 200 Fillmore Street, it isn’t hard to imagine taking Tobee along on my next outdoor adventure, even if I am a happily married man.
Lest my Rabbi read this and have a coronary, I guess it’s important to note at this point that Tobee is an irresistible one-year-old yellow Labrador that is owned by one of Filson’s sales associates. While Tobee looks as if she was planted on the store’s doorstep as a deliberate ploy to woo the hunters, campers, fisherman, abercrombie and fitch and office day dreamers to whom Filson caters, the dog’s perch is really nothing more, I discovered, than a happy coincidence.

Without Tobee at the door, I never would have entered the store. And that would have been my loss.